Killer Fashion with BadGalRiRi for Harper’s Bazaar.

Musician / Muse / Model / Fashion / Icon: RIHANNA gets on some next level shiz by swimming with SHARKS for her latest editorial in Harper’s Bazaar. Norman Jean Roy photographed the ‘killer fashion’ shoot with BadGalRiRi. She’s a golden goddess in a chic jumpsuit by none other than, BALMAiN.

Balmain’s bad-a**, Olivier Rousteing recently spoke about the pop singer, “There’s no doubt about it. She has this aura, this charisma. It’s not only sexual. It’s something else. She is like a new Grace Kelly, or a Madonna… This woman of the world who represents a new world.” We couldn’t have said it better.

Catch some highlights from Harper’s:

Swimming with Sharks for the sake of fashion: “I try my best to avoid the sharks of life, but I have had my share of experiences with them, and in those cases I just have to handle them accordingly. But I do not swim with sharks … sharks swim with sharks.”

Her fav red carpet looks: “My favorite red-carpet looks are usually the ones I get to help design: the Adam Selman Swarovski crystal dress at the CFDAs, the Stella McCartney all-white dress at the Met Gala, and the Adam Selman white jersey dress from the VMAs. But the red Azzedine Alaïa at the Grammys is also one of my favorites.”

Getting red carpet ready: “At times a lot of maintenance, and at times none. I have a job that requires quite a lot of glam, and I have a great team that helps me with that. But sometimes, like when I’m in the studio or on vacation, there’s little to no maintenance.”

Her greatest adventure? “Greatest adventure? Are you kidding me? I just did a photo shoot in the midst of sharks. It’s going to be pretty hard to beat that.”

Here’s a behind the scenes clip Rihanna posted to her instagram account:

Leader of Balmain’s Army: Olivier Rousteing (and Rihanna).

 

Rihanna, Kim Kardashian West, Kendall Jenner, Cara Delevingne Rosie Huntington Whiteley, Naomi Campbell, Iman, Alessandra Ambrosio, Karlie Kloss, Nicki Minaj, Gigi Hadid, Joan Smalls, Miley Cyrus, Gisele Bundchen, Chanel Iman, Selena Gomez, Kanye West,…. the list goes ON & ON … BALMAIN’s Army is taking over the fashion world one catwalk & selfie at a time, courtesy of, Olivier Rousteing. The 28 year old creative director has turned the Paris Fashion house into a POWER house.

Rousteing’s unconventional ways are reigning the industry, especially due to the impact of celebs/supermodels/musicians. “When you look at the fashion brands, how many followers do they have? Balmain has 1.1 million. It’s like 10 per cent of what those girls have. It shows you the power of the personality more than the power of the entire brand.”

The Bourdeaux-born babe (for real those cheek bones…) talks to Telegraph.co.uk about design, his muses & more, he says, “Celebrity is more important today than it used to be. It gives access to so many different people. For me it’s the new high-street window. You can actually be part of the dream. It’s not only available to 10 people on the front row – it’s a way of communication that’s inclusive, and there’s something generous about that.”

On his main muse BadGalRiRi: “There’s no doubt about it. She has this aura, this charisma. It’s not only sexual. It’s something else. She is like a new Grace Kelly, or a Madonna… This woman of the world who represents a new world.” Adding,”No, if you mean, ‘Do I have someone in my life?’ No, I don’t. Just work and Rihanna.But that’s enough. That’s a lot!”

On women & fashion: “Fashion had started to forget women in a way, and concentrate too much on the clothes. For me it made no sense. In fashion the biggest moment was when the models were celebrities – we all remember Naomi, Claudia, Carla, Linda. The woman had to come back; the curved woman, and different kinds of body shapes. I don’t like skinny girls. I want to represent a real woman, not just a shadow or a ghost.”

On diversity on the runway: “The mixety [sic] of my castings is one of the most important things about the show,” Rousteing says. “Sometimes I feel like some designers just focus on the clothes. Obviously it’s a business, but when you do a show you want to be modern – it’s not only about trying to find the fabric that no one else uses. Being modern means having a view or a vision of what the world is today. I want to show a vision of my world, what I see and what I want to see in the future.”

On the founder of the French fashion house, Pierre Balmain: “I keep Pierre Balmain in my mind because he loved strong women, women who have something to say. All the French designers – Balmain, Poiret, Dior, Balenciaga – they believed in strong women. Their mothers were really important. In France fashion has always been connected to the role of the woman. I keep in my mind the rules of French fashion.”

We have to say – we’re inlove with Balmain & Olivier’s vision. Thoughts?

Balmain’s ARMY of LOVE with #KIMYE

#ItsAllAboutLove according to BALMAIN’s latest high-fashion campaign. So, what better pair to feature in a ‘love’ themed ad than The World’s Most Talked about Couple: KIMYE.

Kim Kardashian & husband Kanye West get sultry for Balmain’s Spring/Summer 2015 ‘Army of Lovers’ ad. The hot couple – which has reached a level of phenomenon between them & the entire Kardashian Klan that no one quite understands… posed for renowned photographed Mario Sorrenti. Kim & Kanye have been huge ‘lovers’ of the chic brand for some time now. Kim Kardashian wore an elegant, bedazzled piece at her bachelorette party in Paris & joined supermodel sister, Kendall Jenner, in the ‘Balmain Army’  at the Vogue Paris Foundation Gala this last year.

Wonder if these shots will #BreakTheInternet like Kim did when she showed off her ‘ass-ets’ for Paper Magazine … probably not but just sayin’!

Olivier Rousteing, the creative director for the the French fashion house, said, “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”

In case you missed it, Kim & Kanye were married this past May at the exclusive Fort di Belvedere in Florence, Italy. They welcomed their adorable & utterly fashionable daughter, North West, the previous year, in June 2013. The Kardashian-West made their family debut in the April 2014 issue of VOGUE US photographed by Annie Leibovitz, where they were titled #worldsmosttalkedaboutcouple.