It’s no surprise the newest generation of supermodels have taken the social stratosphere to the next level – from Kendall Jenner (who’s probably the most followed model in existence), to Cara Delevingne & of course, Gigi Hadid. Even VOGUE jumped on board calling them the Instagirls on their coveted September issue which featured Joan Smalls, Karlie Kloss, Cara, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, & Andreea Diaconu.
AdWeek has dubbed them the ‘Millennial Models’. But, that’s no news to us at Z Management– we’ve seen this push for promotion via social media platforms for a while, especially in the fashion industry. Which is why we launched our APP M3Beauty for professional & aspiring models, giving girls around the globe the tool to create their comp card in seconds. Whether it’s snaping a selfie or selecting a pic, you can promote yourself & share your card on instagram, twitter, tumblr, facebook, & more. That’s some next level promo right there babeZ. Download M3 Beauty in the iTunes / Google Play store.
Before Gigi landed her major modeling contracts with Tom Ford, Victoria’s Secret, Maybelline & more, she took to Instagram to tell her followers of her 1st contract – when she was signed with IMG Models, since then it’s been all ‘OMG Gigi!’. She’s reigned the runway at fashion week & covered top mags — now she’s getting futuristic for AdWeek’s latest issue | Photographed by Alexei Hay.
AdWeek points out, “the millennial models have achieved success both in the realm of high fashion and the commercial world—a rarity since the supermodel era of the ’90s.”
Gigi recently covered Teen Vogue alongside top model, Binx Walton, their editor in chief Amy Astley says, “There are tons of examples of successful working models who don’t have a big Instagram following and aren’t interested in social media but it’s becoming something more and more that the ad clients are looking for—and all the girls know it. The game is definitely changing.”
Harper’s Bazaar executive editor Laura Brown says of British beauty Delevingne, “Cara’s a gorgeous girl, but her personality and her social media, that’s what made her, whereas I think Karlie’s just the sort of emblem of good health and girlfriendship. They have their own little currencies on social media, and I think that they’ve become, at least to us, the sort of archetype.” She also talks about SM, “If a model happens to come with a few thousand or a few million followers, that’s amazing for brands. Especially if you’re a brand that wants to target a new, younger demographic, you’d have to consider [hiring] those girls in a second.”
Hadid also stuns for VOGUE Spain’s latest issue (catch it on our Tumblr Blog HERE), but she talks about ‘life after modeling’, she says, “What people want to know is, OK, what’s after modeling? And that’s forcing us to think about those things [even earlier]. It’s not just OK anymore to model until you’re 25 and then stop and be a housewife.”
So, what does she have planned? “I’m an entertainer, and I think that I’ll always be in that business,” she adds, “Who knows? I could always be a fact checker on CSI.” (Hadid currently took a leave of absence from The New School in NYC to focus full time on modeling – but she has plans on returning & getting her degree).
Well, her fellow supermodel BFFs are already proving their careers are not only expanding from modeling but their not ending anytime soon.
Kloss (the latest face of L’Oreal Paris) has “her own line of cookies with New York bakery Momofuku Milk Bar, taken classes at Harvard Business School, learned how to code & participated in a panel on social media at SXSW. Earlier this year, she announced she was ending her run as a Victoria’s Secret Angel so she could attend New York University’s Gallatin School of Individualized Study.” Ummm talk about GiRLBOSS.. or ModelBOSS in this case.
Cara, who’s Chanel’s main homegirl, has started dipping into acting, she’s set to star in multiple films, including the much anticipated ‘Paper Towns’.
*Interview & photos courtesy of ADWEEK.
ZMGT 